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Adobe AIR, formerly code-named Apollo, is a cross-operating system runtime that allows developers use their existing web development skills in HTML, AJAX, Flash and Flex to build and deploy rich Internet applications to the desktop.
Once installed Adobe AIR Applications complement browser-based web applications by providing additional reach and capabilities. The Adobe AIR runtime lets developers use proven web technologies to build rich Internet applications that deploy to the desktop and run across operating systems.
Adobe AIR offers an exciting new way to engage customers with innovative, branded desktop applications, without requiring changes to existing technology, people, or processes. With the Adobe AIR runtime, you can deliver branded rich Internet applications on the desktop that give you a closer connection to your customer.
Adobe AIR uses the same proven, cost-effective technologies used to build web applications, so development and deployment is rapid and low risk. You can use your existing web development resources to create engaging, branded applications that run on all major desktop operating systems.
The benefits are extensive. By using Adobe AIR as part of your RIA strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.
Companies like eBay, AOL, and NASDAQ are already using Adobe AIR to deliver engaging RIAs to their users desktops.
With Adobe AIR, you can:
* Establish a more persistent connection with existing customers
* Deliver fully branded experiences with desktop functionality
* Leverage existing personnel, processes, and infrastructure
* Develop and deliver RIAs efficiently using proven Adobe technology
* Increase the ROI of your web investments.
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